This project is part of my work as a UX Designer at Jungle Minds. I was responsible within this project for: Concept Development and UX Design.

For BMS, a Swiss building material supplier, I’ve worked on a new concept for their b2b e-commerce platform. During this project, we wanted to come up with some ideas that could set BMS apart from their competition. This is why we had a dedicated ideation phase before we started working on the designs.

During a previous phase of this project, we’ve already defined some principles that we could use as criteria and inspiration. The three principles were:

1. Actually adding value to the customer’s work
2. Not distract from a purchase, but supporting their decisions
3. Most of the customers are returning customers, let’s leverage this

This all led to the following question: what if we can inspire the customers to choose products by providing them with time saving, ease of installation or value for money solutions? For example: an expensive product might become more interesting when the installation time of the product is very short. This brought us to a concept that revolves around using the knowledge of the installer (their customer) to advise other installers.

We’re asking installers for their experience with products they have purchased before and convince or advise other installers on products by using that input. With this concept, we want to use the opinions of customers to enrich the product data. Therefore we want to ask questions at certain moments in the user flow. These questions should be really easy to answer. A maximum of two clicks should be enough to give valuable information about the installer's experience with previously purchased products.

What’s in it for BMS? Collect data & use knowledge of customers
 to enrich product data. What’s in it for the installer? Installers have the feeling their opinion matters & see reliable advice from other installers.